Stereoscopic 3D or 3D technology has come a long way today, and if you are one of those people who have seen a 3D video, you might be thinking that how you could put this technology to work for your business. It may seem too complex and expensive for anyone except the big film studio, but the fact is that a stereoscopic 3D is a cost effective solution, which you can afford to capture a great number of eyes for your company's products or services. Besides, a recent survey has shown that using a 3D video for advertisement can promote audiences retention by close to 68%. This is a significant increase over the 2D commercial.
When using stereoscopic technology for business purposes, the one thing to keep in mind is that you must control the viewing experience. By "control the viewing experience", we mean that you must offer your audience with a medium through which they can experience the perception of 3D. You simply cannot make 3D commercial and broadcast it, hoping that your audience will have 3D television and 3D glasses. This requirement will certainly limit the usage of 3D technology in the business for short term, but those who can take advantage will definitely see a huge benefit of using 3D commercial. Current developments in 3D technology show that auto-stereoscopy or glasses-free 3D viewing is possible; nevertheless, even without glasses, you will still need to provide the audience with a 3D monitor.
Remembering the key point that you will need to control the viewing experience, how a business can take advantage of stereoscopic technology? Well, the one big place where the business can maximize with the use of 3D technology is at trade exhibitions. At the exhibition, if you are running and promoting a 3D video in your booth, you are assured to see a tremendous increase in traffic. After all, stereoscopic 3D is fascinating, mesmerizing, and people do not want to miss it. Besides, resorts as well as timeshare sales / resales could also benefit by using 3D tours of the properties they are representing. Like every other technology, stereoscopy is evolving quickly and therefore the applications of 3D are also increasing almost each day.
To summarize, creating a 3D content for your business or organization is not out of reach. Although, it might be little expensive than producing a 2D commercial, its benefits still outweigh the extra costs. Since the 3D technology is still new, the challenging part will be to find a professional who is able to create 3D content that will work for your budget.
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